Caught between catching up on Sales 2.0 Conference tweets and Marketo User Summit tweets? Check out our recap from yesterday on the Sales 2.0 conference – loads of great insight! Today, we put a focus on the top tweets from the Marketo User Summit. “Sales and Marketing” should be one word as commented by attendees at Sales 2.0, and we want to share with you the best of both worlds, enjoy!
B2B is still people2people. Know your customers as individuals, not just a company. #mus13
— Grace Herlong (@GracieSC) April 9, 2013
Refresh personas and revenue path at least 1x/year. Otherwise you’re trying to fit this year’s ass into last year’s jeans. @myleadmd #mus13 — Steven Pepe (@Steven_Pepe) April 9, 2013
“Good product marketing is about people and problems. Not just the product.” Loving the enterprise breakout #mus13 — David Timothy (@dmjtimothy) April 9, 2013
Have to specialize your core sales roles. #MUS13 twitter.com/SBowley/status… — Sam Bowley (@SBowley) April 9, 2013
We are selling to people, not to roles in a company. Know the people behind those purchasing decisions.#mus13 — Laura Khalil (@zazenergy) April 9, 2013
Marketing automation is not a replacement technology. @myleadmd #mus13 — Ann Naumann (@Naumannclature) April 9, 2013
“Marketing is not just a sales funnel–it’s the entire organization’s revenue journey.” Engaging talk by Justin Gray (@myleadmd) at #mus13
— Nikki Snowhite (@nsnowhite) April 9, 2013
Earned media is king, owned is queen and paid will be the jester…converged media is the new reality @jowyang at #mus13
— Ray Coppinger (@raycop) April 9, 2013
The issue isn’t really striving for “Convergence”. Core issue is surfacing the right message on the right channel at the right time. #mus13
— Brian Vellmure (@BrianVellmure) April 9, 2013
Get those Smart Campaign triggers ready – marketing should respond with the right content in real-time. @revenuemarketer #MUS13
— Majda Anwar (@MajdaTPG) April 9, 2013
Bonus:
Stop selling ships, and start selling destinations. – @ambercadabra on #socialbusiness #mus13 love this twitter.com/andrewspoeth/s…
— Andrew Spoeth (@andrewspoeth) April 9, 2013
Did we miss any key tweets you think deserve recognition too? Tweet at us or comment below!
Also take a look at the Pro Customer Playbook Course, a 4-part webinar series that covers all things Pro Customer from sales to renewals, lifecycle marketing, and more! Register for free, first session is April 18th!
